Mikoto, a jewellery brand by FS Life, has rebranded itself as March. With this revamp, the jewellery brand aims at offering fine silver jewellery as well. Furthermore, it intends to provide its products at affordable prices.
According to the brand, its design aesthetic is "Minimally Maximal', where each piece exudes the boldness of silver in an overall elegant design. The ergonomic design ensures that each piece is optimised for ease and comfort, such as adjustable rings.
The company claims that each jewellery piece comes with a certificate of authenticity for silver, ensuring that the brand maintains quality standards across each stage of production. It was launched in February 2022 and has grown extensively in the last one year. With its products currently available on the company's website, March is now planning to launch itself in offline across the country soon enough.
"Our aim is to make jewellery an effortless experience for women. We want to empower them with knowledge and offer them quality silver jewellery that complements their everyday to occasion wear style," says Ayushi Gudwani, Founder of March.
According to regulatory filings, startup's revenue increased from sales of goods by 158 per cent to Rs 26.9 crore in FY22 from Rs 10.4 crore in FY21. However, the net loss increased 41 per cent to Rs 1.7 crore in FY22 from Rs 1.2 crore in the previous year.