Ex Flipkart Exec's Startup Flash Bags $6.7mn In Pre-Series A

The round also saw participation from other existing backers including White Venture Capital and Emphasis Ventures, founded by Ranjith Boyanapalli raises USD 6.7 million Pre-Series A investment round. The round was led by Blume Ventures and co-led by existing investor PeerCapital, with participation from other existing backers including White Venture Capital and Emphasis Ventures. 

This latest injection of capital propels's total funding to $12.5 million, empowering them to further establish as the premier lifestyle app for power shoppers, that includes offering the world's first email crafted exclusively for shopping. has successfully secured this new funding round within just five months of its app launch in April 2023, a testament to its strong consumer adoption.The company is also embarking on an ambitious international expansion, with plans to establish a global presence by 2024.

Karthik Reddy, co-founder and managing partner of Blume Ventures, said, "The idea of simplifying an individual's digital commerce lifecycle by unifying it into a single comprehensive mailbox, thereby deriving substantial benefits for the customer, is a compelling value proposition whose time has come. We partnered with Ranjith, inspired by his bold ambition to develop a world-class product in India that will resonate globally."

Ankur Pahwa. Managing Partner of PeerCapital shared “We are delighted to be doubling down on Flash and our collaboration with Ranjith is driven by his ambitious vision as Flash stands on the brink of becoming a globally transformative, game-changing company. We are thrilled to be part of Flash's journey to empower discerning shoppers by simplifying the shopping experience through its core feature of consolidating all orders on a single email platform, which creates endless possibilities for consumers and brands in enriching shopping experiences”.

The company is backed by prominent global venture capital firms such as Global Founders Capital, White Venture Capital, PeerCapital, Emphasis Ventures, Soma Capital, Zinal Growth as well as noted angel investors including Binny Bansal (Co-founder, Flipkart), Kunal Shah (Founder, CRED), Sujeet Kumar (Co-Founder, Udaan) and others. successfully secured a $5.8 million seed round in 2022 and has since forged partnerships with over 70 renowned brands across various categories.

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