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Everything Dryfruit: Happilo's Founder Promotes Healthy Snacking

I myself got rejected 20 times before I raised my first funding. In order to build my brand, I always followed my gut and instinct," Happilo's Nahar disclosed. Today, Happilo boasts of being a Rs 500 crore brand and growing.

"Big things often have small beginnings." This phrase aptly describes Vikas D. Nahar, the founder of Happilo. Set up with a meagre loan of Rs 10,000 from his wife, his Happilo today has grown to be a successful venture serving lakhs of buyers.

Newest Shark 

"Big things have small beginnings," Vikas D Nahar believes. While speaking about appearing on Shark Tank India as "guest shark' he also said that there is fear always but that doesn't mean that you stop trying. "I myself got rejected 20 times before I raised my first funding. In order to build my brand, I always followed my gut and instinct," Happilo's Nahar added.

Multi-channel Distribution

Currently, Happilo operates in collaboration with more than 26 ecommerce platforms and marketplaces. To reach out to more customers, Happilo has launched its own website to cater to the B2C segment besides developing more than 10,000 modern trade and self-service outlets across India. Happilo today is also present on q-commerce platforms like Blinkit and all set to come soon to Zepto.

Today, Happilo boasts of being a Rs 500 crore brand and growing. In February 2021, Happilo raised Rs 100 crore in a Series A round for growing its business. Happilo is set to raise a second round from Series C investors for business expansion.

After completing his graduation in Computer Applications, Nahar launched Satvik, a retail store selling premium dry fruits. Nahar faced many challenges in running this venture, but used the learnings from this venture to launch Happilo in September 2016. Initially, Happilo only carried out its operations on marketplaces such as Amazon and Flipkart. However, soon enough the brand made its offerings available on modern trade channels and in major cities.

Nahar always wanted to contribute to make the world a better place, and encourage women to work. Today, 80 per cent of Happilo’s workforce consists of women. He not only praises them for their contribution but also credits them with the success of the brand.



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