Ethosh Digital, one of India's leading cutting-edge digital experience creation firms, has announced the elevation of Director Kiran Parashar to the role of Chief Executive Officer. Kiran will replace Rahul Deshpande (Co-founder and Director) as Rahul assumes his new role as Chief Growth Officer and continues to oversee the board.
Kiran brings multi-dimensional leadership experience from his diverse career spanning technology services, Corporate IT and, enterprise software, most recently as a Director of Customer Strategy and Architecture at Salesforce, India. He has also been instrumental in driving superior customer outcomes during his stint at companies like IBM, SAP, and Altera across USA and India. Kiran holds a Master of Business Administration (MBA) from Santa Clara University.
Speaking on his new role, Kiran Parashar said, "I am extremely excited and proud to join such a competent and visionary team. Ethosh Digital has been a pioneer in applying immersive, interactive, and gamification technology to create customer-centric digital experiences across marketing, sales, and learning. I am looking forward to amplifying our core skill-set and scaling up the customer portfolio. At Ethosh, our ambition is clear - to deliver a reimagined customer experience and engagement." Kiran will continue to be on the board of directors at Ethosh Digital.
"On behalf of Ethosh Digital's Board of Directors, I am thrilled to welcome Kiran as the new Chief Executive Officer," said Ethosh co-founder and Director, Rahul Deshpande. "Kiran is not only a visionary thinker but has the right strategic view to bringing implementation and action. His astute business sense and passion for innovation will propel Ethosh into the next growth orbit. Kiran's deep expertise in successfully driving large-scale digital transformation across industries will help us offer customers sustainable growth & differentiation."
Ethosh Digital helps businesses drive user engagement, accelerate sales & build advocacy at different touchpoints of the buying journey by transforming legacy customer experiences into inspiring immersive & interactive customer experiences. Current key customers include Pfizer, Siemens, Agilent, Bayer in the Life Sciences domain and Mercedes, Circor, Whirlpool, Schindler, Jaeger Group, Mahindra in the Manufacturing domain.
Under Kiran's leadership, Ethosh is bullish on the extension of its capabilities in the Metaverse, built on a solid foundation of Augmented Reality and Virtual Reality(AR/VR). They also plan to expand their gaming platform, 'Gamrr,' to encourage enterprise learning and accelerate their transformation into a full-service digital agency with partnerships with industry leading digital marketing platforms.