R S Goenka, Chairman, Emami stated recently that it seeks to reach higher levels of competitiveness in the current turbulent economic environment and expects to "stay deeply invested" in Ayurveda. The firm plans to focus on innovations for packaging, specifically the LUPs (low unit packs) and bridge packs, for the firm to increase consumption among lower-end consumers amidst rising inflation.
At the company's annual general meeting, Goenka noted, “In order to advance the business, the focus on analytics and technology in sales and distribution will be further reinforced. Ayurveda will continue to be more relevant. He also cited a report by IMARC which said that the Ayurveda market is anticipated to expand by about 15 per cent between 2020 and 2025. The pandemic helped in spreading public awareness of the goodness and health advantages of Ayurveda, especially in the areas of immunity and prevention.
Goenka said, “With sales increase of 18 per cent in the first quarter of the current fiscal year, Emami got off to a solid start. High double-digit growth was reported by its brands like Navratna, Kesh King, and Fair and Handsome.” He said that in the post-pandemic world, a new India was developing which is more self-assured, advanced, health-conscious, and technologically sophisticated. “India currently, is buying more from e-marketplaces than from conventional retail outlets. Today's Indian consumer has a millennial mindset who is willing to try out new products, new brands that can impress them with some differentiated offerings," Goenka added.