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Ecommerce Majors Flipkart, Amazon Could Join India’s ONDC

Open Network for Digital Commerce is being touted as a solution to break the dominance of large e-commerce players like Flipkart, Amazon and others

Ecommerce Majors Flipkart, Amazon Could Join India’s ONDC
Ecommerce Majors Flipkart, Amazon Could Join India’s ONDC
Ecommerce Majors Flipkart, Amazon Could Join India’s ONDC

India’s ambitious open e-commerce initiative, Open Network for Digital Commerce could see major e-commerce players like Flipkart, Reliance Retail, Amazon joining it. According to several people in the know of the development, the e-commerce platforms are in talks to join ONDC, which in itself is at a budding stage.

It may be noted that the open network’s pilot programme to onboard kiranas and small and medium businesses is underway in Bengaluru and 4 other cities. ONDC is being touted as a solution to break the dominance of large e-commerce players like Flipkart, Amazon and others.

Ekart, the logistics arm of Flipkart and Reliance Retail-backed Dunzo have joined the open platform for logistics services. It will also welcome Flipkart and Walmart-owned PhonePe soon as the payments app is in advanced stages of integration, Economic Times quoted in the know of it as saying. Moreover, Paytm is already a part of the network.

“The bigger ecommerce players have indicated to ONDC that they will support it. Besides tapping into new users, this will also enable platforms with sizeable business-to-business verticals to tap into the seller side of ONDC network to supply goods,” according to one of the people cited above.



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