Earth Rhythm entries into offline retail markets with the opening of 12 Kiosks in tier I and tier II cities. The Kiosks have been launched in New Delhi, Bangalore, Mumbai, Chennai, Raipur and Dehradun. They will have close to 90 products in the major categories such as Face, Hair, Bath and Body, and Makeup.

"We're thrilled to expand our brand offline with the launch of our first retail footprint at Pacific Mall in New Delhi. It's crucial to establish our presence offline as well after making a lot of noise online on the major e-commerce sites. Modern technology makes it possible for businesses to interact with clients online, including chatbots, social media, and virtual appointments. However, nothing fully matches a consumer relationship that is built in person. Many customers still enjoy making in-person purchases from brick-and-mortar establishments. Going hybrid, therefore, gives us a competitive advantage and aids in growing our clientele." Said Harini Sivakumar, CEO and Founder of Earth Rhythm.

It was Launched in 2019 and has grown by over 500 per cent between FY ending 21 and 22 and is targeting a 90 to 100 crore ARR for FY 2022-23. The brand aims to launch more than 70 kiosks in India and international markets (the Middle East and the US) over the period of a year, with a clear focus on attracting new customers.