Razorpay, a full-stack payments and banking platform today launched ‘Turbo UPI’, a UPI payment solution. This disruption is made possible in partnership with NPCI and Axis Bank. The company, in a statement said, new product allows customers of online merchants to make UPI payments directly without getting redirected to a third-party UPI app during checkout.

It claims to have a fivefold faster payment experience. It streamlines the payment process and eliminates any redirection to external apps thereby helping businesses achieve a significant increase in the success rate of UPI payments by 10 per cent, company added.

For end-users, this means a simple 1-step UPI payment experience, as opposed to 5 steps. Customers of popular apps including Tata Starquik, Ixigo, FNP (Ferns N Petals), Trainman, and Dhan among others will soon be able to enjoy the benefits of this innovation.

Shashank Kumar, Co-founder and MD at Razorpay, said, “ As opposed to the 5-step process of UPI flow, our one-step solution reduces the scope of non-technical errors that can lead to drop-offs and provide a major boost to UPI transactions. 

K. Radhakrishnan, Co-founder, Tata Starquik stated, "We are confident that this streamlined, frictionless, and time-saving payment solution will not only enhance our customers’ experience but also minimize drop-offs during the UPI payment journey. We are excited about the positive impact ‘Turbo UPI’ will have on our business."