Today across the globe, consumers have extremely good enough bandwidth for all their video consumption. It has democratised the content ‘pipe’ through over the top (OTT) services, possibly becoming the new television
If we look at the evolution of television, mass broadcasting first began through radio waves. Over time people figured out that they can use satellites and cables to bring channels to their home. However, the challenge was in terms of the ‘pipes’ that were coming to our houses which limited what we can actually transmit through them and that limited the content consumption to some degree. With the internet coming, it had its challenges in the initial days as due to the low bandwidth transferring or streaming videos was seamless.
Today across the globe, consumers have extremely good enough bandwidth for all their video consumption. It has democratised that ‘pipe’ through over the top (OTT) services giving us infinite set of things that we can actually watch.
Amagi Media Labs believe that these services would play a larger role than the usual TV services and legacy media companies would have to adapt to these changes. Speaking at BW Businessworld’s Unicorn Summit and Awards 2022, Baskar Subramanian, Amagi Media Labs shares the company’s vision for this space, explains how Amagi Media Labs is leveraging this new revolution and its implications for the Indian M&E industry.