D2C Coffee Brand Beanly Raises Seed Fund From Marquee Investors

The company plans to use the recently raised funds to grow its presence across online and offline channels

Direct to consumer startup in coffee space, Beanly today raises an undisclosed amount in seed round from marquee angel investors. An early stage D2C startup is known for innovations in the coffee category.

The investment round saw participation from serial entrepreneurs such as Dr. Annurag Batra, Chairman, BW Businessworld and exchange4Media Group, Deep Bajaj  and Mohit Bajaj, Founders at Sirona Hygiene, Insurance Veteran and Startup Investor, Rohit Jain, Vikash Chowdhury, and Abhishek Ravi.

In the next 36 months, Beanly aims to be amongst the top three coffee brands in the country. With the fresh funds, the startup aims to ramp up its manufacturing, operations and retail presence in digital and others.

Founders, Beanly discloses that that are likely to raise more capital in the first quarter of 2023 for brand's growth and scale.

Founded by Rahul Jain and Samayesh Khanna, Beanly has the vision of making quality coffee convenient while making sure it tastes fresh months after its been ground and packed. Beanly as a brand is known for its manufacturing prowess and is the first startup in coffee space to introduce nitrogen infused coffee to keep it fresh.

Made with the finest arabica beans sustainably grown in Karnataka, India, Beanly offers a range of category-first products backed by science and is freshly roasted in New Delhi. The company plans to use the funds to grow its presence across online and offline channels.

“We’re excited to further our mission to make quality coffee a household staple. We have white labeled our products for several coffee players over the last 3 years and watched the freshly brewed category develop immensely” the founders said. “We now think the time is right to focus on our brand and build Beanly's presence online and offline”.

Driven to become a major player in the segment Jain and Khanna mentioned, “As part of that mission, we’re committed to elevating the undervalued but significant coffee industry in India ''.

Dr Batra added, "Coffee consumption is growing in India at a rapid pace. Beanly is well positioned to accelerate and trailblaze that coffee culture”. Adding to same, he said,” I have known Samayesh and Rahul for a long time and I have seen the speed at which they innovate”.

"Both Samayesh and Rahul are incredible founders who love coffee like no one else we have ever met! Their passion and drive are infectious. The kind of innovations they have brought in the category and wish to bring in the future has the potential to disrupt this segment and hence we decided to support them,” added Deep Bajaj, Sirona Hygiene.

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