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D2C Brand Ustraa Bags INR 16.8 Cr From Info Edge, Others

Info Edge has invested INR 7.5 Cr, while IIFL Seed Ventures Fund-II and Wipro Enterprises have put in INR 6.3 Cr and INR 3 Cr, respectively

Ustraa, a men’s grooming firm raises INR 16.8 Cr (about $2.1 Mn) in a strategic fundraising round that was organised and managed by Startup Investments, a division of Info Edge. Wipro Enterprises and IIFL Seed Ventures also participated in the round.

Info Edge has invested INR 7.5 Cr, while IIFL Seed Ventures Fund-II and Wipro Enterprises have put in INR 6.3 Cr and INR 3 Cr, respectively.

Ustraa is a direct-to-consumer men's grooming startup with a product portfolio that includes shampoo, face wash, hair oil, beard oil, and other items. It sells its products primarily through its website, ecommerce platforms such as Amazon and Flipkart, and third-party retail outlets.

Happily Unmarried, the parent company of Ustraa, adopted a special resolution authorising the issuance of 1,960 Series I preference shares at a price of INR 85,711.84 per share. Entrackr was the first to report the development. In February of last year, Ustraa received INR 20 Cr from IIFL Seed Ventures Fund as part of its Series H fundraising round.


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