D2C sampling platform Smytten raises INR 100 Cr in a pre-Series B funding round led by Fireside Ventures and Roots Ventures.
The funding round also saw participation from Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office.
Smytten will use the fresh capital for brand building, hiring engineering talent, building technology infrastructure and expanding teams across various verticals.
Founded in early 2016 by former Unilever and Google executives Siddhartha Nangia and Swagat Sarangi, Smytten offers an online sampling platform where all types of direct-to-consumer (D2C) brands can list themselves and sell their products to a wider audience. Consumers can buy sample products from its app-based platform at a marginal cost and make better buying decisions.