Coutloot, a retail aggregator joins Open Network for Digital Commerce (ONDC), a Government of India initiative to develop an open network for digital commerce.
Jasmeet Thind, Co-founder of CoutLoot, said, " Consumers will find us on the ONDC platform from December this year onwards. We will be launching in two phases, first with the sellers and then with the buyers with product categories like fashion, home, beauty and personal care. The idea is to dramatically step change Ecommerce penetration in India.”
Coutloot seller products will be available on the ONDC platform through which it’s sellers will have a wider audience reach.
CoutLoot believes that this association will mutually benefit the stakeholders of the project and strengthen the vision of ONDC of promoting open networks of all aspects of the exchange of goods.