Capillary Technologies, a SaaS platform for loyalty management and consumer engagement, has purchased Tenerity's Digital Connect assets. Capillary's fifth acquisition globally and its third in the United States will assist the company improve its position in the United States and Europe. In the United States, the Digital Connect team will collaborate with Capillary's previous acquisitions of Persuade and Brierley.

The Singapore-based company stated that Digital Connect will be rebranded as Rewards+ and launched as the fourth product to the Capillary platform, joining Loyalty+, Engage+, and Insights+.

With this acquisition, the company will be able to provide a full suite of end-to-end intelligent loyalty solutions, including technological platforms, consulting, loyalty programme design, analytics, a full rewards network, and marketing communications.

Digital Connect, which has offices in the United States, the United Kingdom, and India, enables companies to engage customers with offers and generate incremental income by leveraging artificial intelligence and analytics.

Digital Connect (formerly Rewards+) builds profitable loyalty by combining interaction and monetisation. During the previous year, Digital Connect has created a rewards network and made significant inroads into the BFSI and telecom industries with numerous high-profile clients.

Capillary Technologies, founded in 2012, has built a presence in several countries, including the United States, India, the Middle East, and Southeast Asia. The end-to-end customer loyalty platform offers a comprehensive view of consumers as well as unified, cross-channel tactics that provide customers with a real-time omnichannel, customised, and consistent experience.

Capillary claims to collaborate with over 250 enterprise brands, including Tata, PUMA, Shell, Al-Futtaim, Petron, Domino's, Kanmo Group, and Marks & Spencer, and is supported by investors such as Warburg Pincus and Sequoia Capital.

The company recently received USD 45 million in Series D funding from a syndicate of worldwide investors to support its global expansion and mergers and acquisitions strategy.