technology enabled workshop discovery platform, a part of the $17.8 billion
Mahindra Group, today formally announced the beginning of its operations in
Mumbai. An intrapreneurial venture of
the Mahindra Group, the Multi-brand car service aggregation platform will
empower car owners with the right information to choose the right servicing
option for their car at the best price.
the beta testing phase, CARWORKZ has already brought into its fold over 1000
workshops and 5000 registered users.
The startup aims at increasing its footprint to five cities in the calendar year,
building a user base of 1 lakh car owners and supporting over 4500 workshops.
the challenges faced by today’s well informed, cost-conscious
car owners, and fills the void created by the lack of transparency regarding
service needs of a car, the servicing options available and pricing. This
platform will allow car owners of all brands, to not only find their nearest
workshop but also compare services offered by a workshop and the charges for
those all at the convenience of a few clicks on their smartphone. Customers can
also benefit from the ratings and reviews by fellow car owners, to make
well-informed car servicing decisions.
Speaking about the platform, Tarun
Gupta, CEO, CARWORKZ, said, “An intelligent platform, CARWORKZ is designed to offer complete
peace of mind to a car owner looking for a reliable servicing option. The app aggregates
information on all kinds of workshops, from Authorized Service Centres (ASC),
Multi-Brand Chains (MBC) and Independent Garages (IG). What sets CARWORKZ apart
is that the workshops that feature on the platform are listed after a profiling
exercise to authenticate their services and existence. The Ratings and Review
feature also provides users the benefit of learning from the experiences of other
car owners like themselves. We are also working towards a unique Carworkz Assurance program to ensure quality
standards for services booked through the platform. Additionally, in our bid to
work at both ends of the spectrum, we will also provide listed workshops with a
digital presence, and support them with their back-end operations.”
biggest strength of CARWORKZ is that
it comes from the Start up Garage of the
Mahindra Group. With access to multi-disciplinary mentorship within the Mahindra
Group and the experience, knowledge and physical network of Mahindra First Choice
Services, CARWORKZ is uniquely
placed to introduce global best practices to create a transparent ecosystem
that will bring together workshops and car owners on a digital platform.
most millennials spending considerable time on the digital platform, it has
become imperative for workshops and garages to have a digital presence, to
acquire new customers and grow in a competitive environment. CARWORKZ will also support workshops in
their backend operations by providing them easy access to quality Spare parts,
affordable IT solutions, and skill
to industry estimates, the car after-sales
service market is pegged at INR. 30,000 crores and is expected to grow to
around INR. 40,000 crores by 2020.