BuyForexOnline Launches B2B Forex Platform for Travel Agents & Education Consultants

A pilot launch in Bengaluru saw more than 250 agents registered for the platform.

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Bengaluru based BuyForexOnline, the pioneer in the online forex space, has announced the launch of a revolutionary new B2B Forex platform for travel agents and education consultants. The Total Agent Module (TAM) allows agents to effortlessly place forex and remittance orders for their clients. The additional burden of sales, payment, delivery, escalations and customer support is then completely handled by the BuyForexOnline team, leaving the agent free to focus on their core travel competencies.

As part of the pilot launch in Bengaluru, more than 250 agents have signed up for the platform, which will now be rolled out across India to primarily target SME travel agents and student consultancies specializing in overseas education.

“Forex in the B2B space is a largely disorganized sector with Agents ordering Forex for their clients through multiple offline channels, often requiring additional resources both in time and manpower for coordinating the transaction. This becomes challenging, especially when it comes to determining rates, arranging for delivery, and collecting payments.

TAM was launched to address these challenges and to streamline the process. It is an easy lead-generation tool, and once the lead is triggered, the BuyForexOnline team then takes over and contacts the client to close the lead.’’ said Ananth Reddy, founder and managing director of BuyForexOnline.

“The key advantage of TAM is that the lead is mapped to the agent, and their commission is automatically captured by the system even for all subsequent transactions by that client – giving a substantial additional revenue-stream to the agent. An in-depth report can be viewed on our system by the travel agent to monitor their commissions. Our rates are the lowest in the market, and travel agents are free to add-on a further margin for their clients, which will be protected for them.” added Ananth Reddy.

BuyForexOnline is a pioneer in the online forex space, which has successfully disrupted the traditional forex model. The major differentiation is in promoting a shift to the Forex Cards on the Visa/Mastercard platform, and offering an online engine for Wire transfers/remittances. Travellers have the added benefit of security and the ability to reload on the go when funds run out.

Since electronic money loaded on forex cards is not limited by stock, they are a much more cost-effective solution. As the first completely online foreign exchange portal in India, has introduced features like - online forex reload, home delivery of forex, and dedicated after-hours customer support to make forex purchase a much more simplified, convenient and pleasant experience.

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