BigTree Entertainment Bookmyshow’s parent company is in the process of closing a new $100 million financing round with American multinational investment bank Goldman Sachs.

Founded in 1999 by Ashish Hemrajani, Parikshit Dhar and Rajesh Balpande, Bookmyshow was officially launched in 2007. The platform is currently in more than 650 towns and cities across 4,500 screens in India. The company also entered the Southeast Asian (SEA) market in 2016.

The entertainment ticketing platform was also in talks, in June 2019, to raise $100 Mn, which would’ve increased its valuation by $800 Mn to $1 Bn, marking its entry into the unicorn club.

In April 2019, Bookmyshow also invested in a payments solution startup AtomX to increase near-field-communication (NFC)-based payments adoption in India. AtomX is a platform that enables cash payments through wearables and jewellery to enable cashless payments at events.

Previously, the company has also acquired another online ticketing platform Mastitickets, under which the Mastiticket has to transfer its key assets and cinema partnerships to Bookmyshow. Through this, Bookmyshow wanted to enter regional markets like Andhra Pradesh and Telangana.

Bookmyshow reported 30% higher expenses at Rs 733.55 Cr in FY19. These expenses include employee benefits and marketing costs. The company reported a net loss of Rs 115.19 Cr, down almost 30% compared to FY18’s Rs 161.44 Cr.

This month, Bigtree Entertainment Singapore raised an undisclosed amount from investment firm Jungle Ventures to shift Bookmyshow Southeast Asia operations to Singapore from India. In addition, the company also wants to invest in its tech operations and abilities to serve the audience in Southeast Asia.

In FY19, Bookmyshow has noted an increase in online ticketing, live events and turnkey ticketing. Bookmyshow has also invested in developing tech abilities.