Bombay Shaving Company, a premium personal care brand for men and women, has appointed Gaurav Anand as Senior Vice President, Sales, and Marketing. Anand will be responsible for driving business-critical mandates across modern trade distribution, salon partnerships, and new brand scale-up. He will also be taking on a people development role as a leader in the company.
Previously, he worked with Reckitt for over 7 years and performed different roles in sales and marketing. He was majorly responsible for the P&L Management, Strategic Sales Planning, and Execution as well as Distribution Management. Anand also spearheaded Zomato’s Central India region followed by Strategic Initiatives for two years.
As an Omni-channel brand, Bombay Shaving Company has created a niche in both digital commerce alongside modern-trade shelves by bringing men’s and women’s grooming products that are powered by Superfoods like Turmeric, Charcoal, Coffee, Aloe Vera, and Onion. These solutions are big category disruptors and unique to the brand. They also have a range of Fitkari and Lavender-based post-shave gels, which are therapeutic and ideal for sensitive skin. The brand is focused on going back to nature to bring products that are good for you and for the planet. Their range of face razors for women is 80% biodegradable and made of wheat extracts.
Speaking on his appointment, Shantanu Deshpande, founder CEO of Visage Lines shares, "We are glad to have Gaurav join our leadership team. He has the right mix of large organization thinking and the ability to make agile decisions, which is imperative to scale emerging consumer businesses. His tenure at Reckitt and Zomato, coupled with strong first principles in business make him an asset to our fast-paced, high-growth organization."