Home grown short video app Bolo Indya today announced that it has entered into a strategic partnership with Prof. Anuj Kapoor from IIM Ahmedabad for a research study on Monetisation opportunities for regional language short video content creators.
As a part of the association, Prof. Anuj Kapoor, who holds specialisation in Data Science and Research will be working closely with the Bolo Indya team on conducting the research and arriving at the different ways for monetisation which could impact positively the lives of millions of regional language short video content creators.
Speaking on the association, Anuj Kapoor, Assistant Professor, Marketing, IIM Ahmedabad said, “True breakthroughs are often the result of fresh thinking inspired by new kinds of research teams. The combined academia-industry expertise dedicated to this new effort will advance knowledge and help solve important challenges associated with content creation and dissemination”
Varun Saxena, Co-founder, and CEO, Bolo Indya, said, “We are glad to have partnered with Prof. Anuj Kapoor from IIM Ahmedabad. It is pleasing to see country’s top management college’s esteemed faculty partnering with us and collaborating to help us take our belief forward that there is a strong innovation opportunity in ways content can be monetised by content creators. We at Bolo Indya are working towards the vision of enabling Bolo Indyans to transform their social capital into financial independence with Peer to Peer commerce as the backbone, and not just let the video creators rely only on brand partnerships.”
“We already have Superstar Bolo Indyans earning in the range of INR 60k-70k on the platform, while median earnings are in the range of INR 25k-30k, driven by peer to peer commerce. We are sure that the research collaboration with Prof. Anuj Kapoor will help the entire community of content creators to be able to better monetise their content in next few years, thus creating a significant value for Bharat.” - Varun added.
Bolo Indya is a Gurugram based startup and create user-generated content platform enabling users to create two-minute videos sharing their knowledge, experience and opinions across interest areas, and taking the videos to the local language audience who share similar interests. While video creators may earn as well as find a way to increase social capital, consumers become the part of a strongly knit interest-driven community.