Blurry Foods, which offers high quality unadulterated, natural and aromatic spices, herbs, and seasonings, has tied up with the Bhumi Foundation's Spice & Cereal Processing Unit at Gurgaon to provide processing of spices for the brand by rural women. Blurry which offers a wide range of indigenous spices, ground spices, whole spices, mouth-watering and palatable spice blends, with authentic spice processing techniques will now be imparted to rural women to upskill them and enable them to be an integral service provider to the brand.
Commenting on the tie-up, Anoop Varma says “Blurry is a young company which has already made an indent in the market with its authentic and natural spices, whole spices and diverse range of spice blends. This tie-up with rural women, who have already been skilled by the Bhumi Foundation in Spice Processing, gives us a valued workforce where we can also give back to the community. This tie-up allows us to follow a responsible and sustainable business model.”
The Bhumi Foundation set up a women empowerment cell in 2017, to scale up women empowerment and livelihood programs to generate sustainable income for rural women to support their livelihood and to get rid of poverty. The Bhumi Foundation set up a Spice & Cereal Processing Unit at Gurgaon and created SHGs in nearby villages which have also been linked with banks. The SHG women acquired a number of training and apprenticeship on the entire gamut of store keeping, processing, packaging, selling, accounting, and small entrepreneurship skills.
Efforts are made to develop them as small entrepreneurs by assisting in the opening of home-based processing units and outlets to generate livelihood options for them. The Project is operational with the establishment of a standard ‘Spice and Cereal’ production and packaging unit in the village in order to ensure all the trained SHGs women are gainfully employed under the unit. The production and packaging are being done as per Food industry norms, benchmarking and parameters.