Amazon has launched QVC- style Livestream shopping in India. QVC here means Quality Value Convenience it is an American free-to-air television network and flagship shopping channel specializing in televised home shopping. Amazon has rolled out a new service, called Amazon Live, which is to bring around 150 creators to host live streams and integrate products in the videos, it is like influencer marketing where they will get their commission in the sales.
A statement by the company says it will run 15 live streams a day between 10 am to 1 am. During the company’s ongoing festive sale, it expects to stream over 450 hours of content. According to the media report, celebrities like PV Sindhu and Parineeti Chopra will also be part of the Live Stream.