Amazon India: Committed To Excel

Every Amazonian is guided by amazon’s leadership principles such as customer obsession, ownership, inventing and simplifying things, having a bias for action among others

Photo Credit : Bloomberg,

Amazon is committed to be the most  customer-centric company on the earth and this consumer backward thinking, innovating on customer behalf, has made `one of the most-visited and transacted marketplace in India. It has built India’s largest online store with over 170 million products; created a delivery footprint across all India’s 100 per cent serviceable pin codes and enabled over 4 lakh sellers from across India to take advantage of the digital economy.

While speaking about initiatives and policies for improving customer experience, Amazon India spokesperson said, “We believe that there are endless opportunities for employees to innovate at Amazon on behalf of our customers – that is, both buyers and sellers which can transform the way India buys and sells. Every Amazonian supports pioneering innovation and works on complex technology challenges at scale. We rely on our employees to balance long-term strategic thinking with tactical execution. In addition, we understand that employee experience is the key to employee stickiness with any organisation. India continues to be a key growth region for us and we will continue to invest in the country with a long-term focus to transform how India buys and sells as well consumes entertainment.”

Amazon India is working on various initiatives towards bringing the next 100 million customers online, which will include a large number from small towns and cities. The company remains committed to its vision of enabling India to find, discover and buy anything online, and become an indispensable part of their daily lives. It will continue to invest in technology and infrastructure as well as content to provide seamless customer experience and enhance the Prime differentiation.
Amazon achieved leadership position in India by bringing its global innovations as well as innovating on behalf of customers from the country. It works backwards from the customers, sellers, manufacturers and try to really understand what their needs are and prioritise on fulfilling those requirements.

“We are using technology to solve these problems for India – around the shopping experience, CX, logistics, small business growth amongst many more. Similarly, there are many innovative programmes and services developed by Amazon for the benefit of buyers and sellers such as Seller Flex, Amazon Easy (our assisted shopping programme in rural and semi-urban areas), I Have Space, Tatkal, our light shopping app Micron especially designed for low-end smartphones, etc. We are also increasing the adoption of machine learning technology in order to improve speed and accuracy of product deliveries, provide more relevant search results, and improve efficiency in other areas of our business,” added the spokesperson.

Every Amazonian is guided by Amazon’s leadership principles such as customer obsession, ownership, inventing and simplifying things, having a bias for action among others. Amazon has a culture that inculcates “ownership”. “We build capabilities and learn skills based on customer needs. One of our key imperatives is to deepen the understanding of Amazon culture in new sites and current sites, which are rapidly expanding in size. A key intervention in this area is EPIC (Experience, Practice & Immerse in Culture) launched in all corporate sites in India this year. As part of EPIC, employees across businesses participate in several engaging formats including panel discussions, leader led sessions, innovation challenge, Culture cards, poster presentation challenge, etc. As we move into 2019, our investment in culture assimilation would continue to be a focus area,” the spokesperson stated.

Amazon is a customer centric company and the company’s goal is to provide the widest selection to the maximum number of customers. With a robust selection and delivery network, it will continue to delight customers across the country.

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