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Prashant Gupta

The author is Founder and CEO of Caerus3Advisors and Think-Tank

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5 Points To Remember As Your Business Engages In Mergers And Acquisitions

Mergers and acquisitions often bring about significant changes in the way a company operates. It’s important to be prepared for these changes and to be open to new ideas and approaches. This may include changes to the organisational structure, new policies and procedures, and new technology

There were 240 mergers and acquisitions (M&A) reported in 2022 in India, an increase of 10 per cent from 2021. While many M&A occurred as a result of the macroeconomic funding environment and the drop in venture capital markets from $142 billion to $74 billion, many of them also occurred as a result of underperforming startups.

Due to high burn reported in operations, these startups had difficulty turning a profit last year. All of these factors caused numerous startups to be acquired or closed, which resulted in the loss of over 20,000 jobs.

Although Mergers and acquisitions can be a great way to expand a company’s reach, gain access to new markets, and increase profitability, they can also be a source of stress and confusion for employees. To ensure a successful M&A process, it’s important to keep a few key things in mind.  

 

Hiring a Transaction Advisory services firm 

The process of M&A is complex and can be fraught with risks. Companies need to seek the help of a transaction advisory services (TAS) company to ensure that the process runs smoothly and efficiently. TAS businesses are specialized firms that provide guidance and support to companies during the M&A process. They provide a range of services, from pre-transaction planning and due diligence to post-transaction integration and restructuring.  

By hiring a TAS firm, companies can benefit from the expertise and experience of professionals who understand the complexities of the M&A process. One of the main benefits of hiring a transaction advisory services company is that they help companies identify potential risks and develop strategies to mitigate them.  

M&A involves a great deal of financial and legal complexity, and it is important to identify any potential issues before they become a problem. A TAS company provides valuable insights into the financial and legal aspects of the transaction, helping to ensure that the process is completed smoothly and efficiently. Another benefit is that they guide the best way to structure the transaction. This includes advice on the most suitable legal and financial structures, as well as the best way to structure the transaction to maximize the benefits for both parties. By having an experienced professional on hand to provide guidance, companies can ensure that the transaction is structured in the most beneficial way. 

In addition, these firms assist with the negotiation process. They help to identify areas of potential disagreement and provide advice on how to resolve them. This can help to ensure that the transaction is completed in a timely and efficient manner. 

 

Preparing for change 

Mergers and acquisitions often bring about significant changes in the way a company operates. It’s important to be prepared for these changes and to be open to new ideas and approaches. This may include changes to the organizational structure, new policies and procedures, and new technology. It’s also important to be aware of any potential cultural differences between the two companies and to be prepared to address them.

 

Managing expectations: It’s important to manage expectations during an M&A process. This includes setting realistic timelines for the completion of the deal, as well as any changes that may be implemented. Additionally, it’s important to ensure that members of staff are aware of any potential risks associated with the deal.  

Focus on the customer: During an M&A process, it’s important to keep the customer in mind. This means ensuring that customer service remains a priority and that they are kept informed of any changes that may affect them. Additionally, it’s important to ensure that the customer experience is not disrupted during the transition.
  

Communicating with the workforce: It’s important to keep staff informed throughout the entire M&A process. This includes providing regular updates on the progress of the deal, any changes to the company’s structure, and any new policies or procedures that may be implemented. 

 

Additionally, it’s important to provide employees with a clear explanation of how the merger or acquisition will affect their jobs and responsibilities. It’s important to maintain the morale of the workforce by providing them with support and recognition. This may include providing flexible work arrangements, offering additional training opportunities, and recognising them for their hard work. It’s important to ensure that staff feels valued and appreciated throughout the process.  

 

Conclusion 

Mergers and acquisitions can be a great opportunity for a company to expand and grow. However, it’s important to keep a few key things in mind during the process. By hiring a professional TAS firm, preparing for change, focusing on the customer, and communicating regularly with employees, companies can ensure a successful M&A process. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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