It's that time of the year again! With the festive season around the corner, every retailer small or big is gearing up to lure in customers.  The COVID-19 pandemic has hurt millions of micro, small, and medium enterprises (MSMEs), resulting in major losses. 

Dusting themselves off the ground, these MSMEs are now at the last stage of preparation ahead of the festive season sale. This year, businesses expect to recover their losses, driven by increased ecommerce sales. Amidst this cut-throat competition due to the presence of big ecommerce players in the market, small businesses need strong and impactful marketing to scale up their business while reaching the right audience.   For this, small businesses would require branding units, merchandising designs like stickers, posters, personalised stamps, gift bags, etc., to gear up for the festive season.

At the same time, with the new normal which has forced everyone to go digital, these businesses require a platform to reach out to a larger customer base. Here are a few platforms that are helping small businesses to reach a larger audience.
 
 

GimBooks

Gimbooks is a cloud based accounting and bookkeeping platform. It assists small and micro-sized businesses in India to create and manage documents like GST-compliant invoices, waybills, quotations, purchase orders, delivery challans, manage their inventory and expenses, keep a live track of various business reports and send payment reminders to customers. Not only this Gimbooks recently has also introduced Indian regional languages on its platform in an attempt to serve a wider and diverse audience base. GimBooks has announced the addition of 9 regional languages on its Cloud-based ‘Made-in-India’ business management and accounting platform for small business owners and entrepreneurs. The newly incorporated languages on GimBooks’ mobile app and website (desktop version) are: Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Odiya and Punjabi. 

 eJohri
 Mumbai-based eJOHRI is an Indian omnichannel marketplace for fine jewellery, which provides a common platform for jewellers to market and showcase their products to a wide customer base in India and abroad via offline and online channels. To simplify the process of product photography an otherwise tedious process for retailers, which requires professional photographers eJOHRI recently launched eJPHOTO, an app to click and upload high-definition jewellery pictures. This way, it helps jewellers to market their products themselves, and position it as a business USP.  Apart from this, it enables customers to choose from a wide range of 30k+ certified jewellery products, from over 200+ jewellers and 300+ stores spread across more than 130 cities pan-India. The platform, which is addressing the complexities and challenges of online jewellery commerce, claims to witness 10 lakh monthly visitors on its marketplace.
 
 ANS Commerce
 ANS Commerce is a full-stack ecommerce enabler, launched in 2017 by Vibhor Sahare, Amit Monga, Nakul Singh, and Sushant Puri. The startup helps brands sell on the brand store (their own website), as well as on marketplaces like Amazon, Flipkart, etc.Equipped with end-to-end ecommerce solutions, ANS Commerce is also helping small brands like kirana stores and retailers, who don't have an online presence and are keen to make the most of the festive season, to set up their online presence amidst the pandemic. Providing a unique full-stack platform that includes brand store tech, performance marketing, marketplace management, and warehousing, it covers all the e-commerce needs of brands who can scale their online sales through these services. It has a customer base of 90+ SMBs, who have adapted its easy online customisation solutions.

 
 Vistaprint
 Vistaprint, a global ecommerce platform, was launched in Mumbai in 2012. The custom printing services startup empowers millions of small businesses and individuals to market themselves professionally by providing a wide range of quality products that can be customised.     Vistaprint India has significantly scaled up its product offering in the last three years by launching new categories, including pens, stamps, folders, canvas prints, branded apparel, and masks. It has also introduced more offerings within its existing products like visiting cards, t-shirts, signage, and marketing materials, among others.   The platform claims that its customisation process is fast and easy, allowing small businesses to either choose an appropriate design from a wide range of design templates or upload their own design. Vistaprint has a large customer base of SMBs, who have adapted its easy online customisation solutions.
 
 Shopmatic
 Aimed at young entrepreneurs and SMBs, Singapore-based technology startup Shopmatic services include integrating payment and delivery systems, managing selling channels, adapting to evolving technology, and digital devices. Founded in 2014 by Anurag Avula, Yen Ti Lim, and Kris Chen, Shopmatic provides a code-free interface so that anyone can build their preferred store by using 60+ free store designs. Moreover, the platform provides linkages with Amazon and eBay so that clients can sell on those platforms as well. Recently, it partnered with Singapore-based retail management solutions startup Octopus to disrupt the retail market in the Asia-Pacific region, with a suite of services to address the pain points of offline businesses in going online.