Broomees, a New Delhi-based startup for training and employing domestic workers, has raised $600,000 in the seed round, led by 2 AM VC and Magic Fund, two USA-based micro VCs, and 100X.VC from India. Broomees is the 100X.VC’s portfolio company and part of its Class 06 batch.
The round also saw participation from angel investors like Puneet Deora (MD, Deoras Group), Gaurav Choksi (Exec. Director, Hindustan Platinum), Rupark Sarswat (CEO, India Glycols Ltd), Asad Daud (Director, SAT Industries Ltd), Archana Priyadarshini (General Partner, PointOne Capital), among others.
Talking about Broomees, Ninad Karpe, Partner 100X.VC, said, “Finding good domestic workers is extremely difficult, unorganized and cumbersome and a challenge faced by households across India. Broomees will train such domestic workers, streamline the process and make it easy to hire them. Broomees will not only solve a daily problem faced across the country but also generate employment. Starting with the focus on the Delhi-NCR region, we believe that Broomees has the potential for tremendous growth for its offering”
Hershel Mehta, Co-founder and Partner, 2am VC, said, “Broomees’ unique approach to standardizing and professionalizing the massive and young Indian domestic workforce is what drew us to make our investment. Also, we loved that The entire Broomees team is driven not just by the amazing business opportunity at hand but more from an inherent desire to solve pain points for the entire domestic help marketplace.”
“There’s no better time than now to solve this deep-rooted problem. Thanks to digitalization and the boom of startups for the blue-collar workforce, Broomees is placed in an excellent position to achieve its targets,” said Vaibhav Agrawal, Founder & CEO, Broomees.
The startup plans to utilize the fresh funds in setting up training cum registration centres to impart job skills and soft skills to cooks, babysitters, house helps etc. The company will also focus on better user experience and automation of processes to further fuel every step with technology using its app and web platforms - available for its customers as well as workers.
The company was founded in 2021 and has played the role of a local superhero for hundreds of workers, especially women, in Delhi. Broomees is a worker-focused company that doesn’t charge a single penny from its workers to upskill and employ them.
"With several formal benefits such as consistent job opportunities, fair and timely payout, bank accounts, health insurance, and home loans, the company is on a mission to bring 100,000 workers to the formal economy," said Saurav, Founder & Head of Operations, Broomees.
Formalizing the bottom of the pyramid, Broomees is a game-changer for both its customers and workers. It has already served more than 1500 customers with a safe and trained workforce for their households.
"The demand for a well-trained and professional house help is always growing and we aim to cover the entire Delhi & NCR region by December 2022," said Niharika Jain, Founder & Head of Strategy at Broomees.
Broomees currently offers monthly and annual subscriptions to its customers and they can choose between cooks, babysitters, caretakers, and all-rounders by simply downloading the mobile app or visiting the website - broomees.com.