"We Don’t Charge Commission On Ad Spends," Claims CEO, Adsparkx
"Martech is the need of the market right now. We believe that we soon will be able to disrupt the Web3 and Lead generation sector globally," Vipul Taneja, CEO, Adsparkx explains while speaking on the future of MarTech and their plans to capture the market potential
Adsparkx is a performance marketing agency headquartered in India and has offices in the US and Singapore. The team is specialised in increasing sales, generating leads and doing branding for our clients based across the globe.
Brief us about your company, its business model and operations.
We’re different from most of the marketing agencies in India since our core business is only “PERFORMANCE”. This means that unlike most of our competitors we charge clients only when Performance is Delivered. We use our expertise in data and ad campaigns that helps us get our clients the desired results in their target acquisition amount, they are willing to pay.
We do take pride in our principles and we believe in win-win for our clients and us. Our team is focused only on paid advertising mediums and thus we only commit about what we can deliver.
On the other side of Adsparkx, we are a very people oriented company. The team Adsparkx recently posted something on Instagram that went like- We work in "Our-ganisation." Adsparkx is anything but a regular agency; we are a young creative team looking to disrupt the existing realms of the advertising industry. We are here not solely to help our clients get what they desire, but we also parallelly work towards improving skills and life of our team members. We believe Adsparkx is “One Big Family”.
What are the unique key points (USP) of your company?
I believe what makes Adsparkx unique from every other company in India or even the world for that matter is the skills and focus we have. We work tirelessly to bring the best out of our team members.
In our existence of over eight years in the Industry we have constantly evolved; addressing changes in the industry, improving our skills of advertising, also adding data science in our decision making and thus getting the desired results for our clients. Our martech solutions distinguish us from the rest of the companies in the space. Everyone in the team believes in setting new benchmarks in whatever they do and developing a value-focused culture.
We firmly believe in quality over quantity and don't offer too many services like other agencies. Instead, we solely focus on paid advertising and using our data-driven solutions we deliver exactly what our client needs.
How are you different from the existing competitors?
What makes us different from most of our competitors are two things: Quality & Volume. We deliver the right consumer for clients and we deliver them volumes. And how we make it happen is because of our PROCESS to find successful ad campaigns.
In most cases our business is not outbound, unlike our competition, meaning the majority of our business is inbound or referrals. You would find it amazing that we don’t even have a pitch deck to pitch to clients. It is our belief that with the efforts and expertise we put into every campaign, and the success we create with it, that does all the marketing for us.
And the clients that we commit to, are not merely clients, but partners. Once we welcome a client onboard, a dedicated team is solely focused on driving the consumer for them and making sure they are successful.
What is the monetisation model you follow?
Unlike 99 per cent of the agencies we don’t charge commission on ad spends, instead we work closely to discuss what their CPA goals are and what they can offer. Once we have a CPA that we both agree to, we set up ad campaigns using our capital and drive them results. Which means our clients are never overpaying for what their CPA goals are. This eventually results in a long lasting win-win relationship. This is why we are one of the very few “Strictly Performance Driven” companies.
What challenges are you facing in running your business?
Honestly, we don’t believe in seeing challenges as challenges. We see challenges as areas to improve upon and opportunities to grow. One of the areas that we would like to do better is “Training” structure. Since most of our clients are based in the US, UK, Canada and similar, it takes us extra work to train our team to understand and learn about the culture/mindset of our target audience there. This is really important since most of our team members are based in India. Adding to this, acquiring the right talent for such performance oriented roles is not easy in India. We are constantly looking for talented, hungry and go-getters to join our organization.
How tough was the pandemic for you and your company? How has been your customer's response so far post lockdown?
Business for us during the pandemic was Brilliant; Absolutely brilliant. During those unprecedented times, when the other companies were struggling, our business grew exponentially. As the majority of our clients were international and catering to banking and
insurance services, we had huge demand from our clients to drive leads for them. We added almost 30 clients within a span of 3 months of the first covid lockdown.
In fact, during COVID, we had more work than before. We successfully tripled our team during that, to keep up with the work that we were getting.
Pandemic made entrepreneurs worldwide understand the power of the internet and how it can help their businesses go global. It changed the mindset of many business owners and everyone now wants to have a presence online. This has eventually led to more work for us and we are working hard to keep up with it by adding to our talent pool.
What are the traction details (achievements of the company)?
Adsparkx was a lean team of 10 people before the pandemic, and today we are 70+ people. We have generated more than 5 million leads and millions of dollars into advertising. Our team today uses Facebook Ads, Google Ads, Native Ads and Tiktok to advertise for our clients.
We believe we are one of the highest spending Native ad agencies in the country. This is something extremely unique to us. We have also catered to different industries like E-commerce, Lead generation, Content marketing, App installs and more.
We recently launched a separate division in our company dedicated to Web3 and crypto marketing. We are successfully operating in and serving clients in the US, CA, UK, EU and more (over 20 different countries right now ).
How do you look at expansion?
There is no denying that the US has the majority of our clients. But our next 3 years goal is to go global. To support that, last year we added the UK and CA to our list. This year we are all set to expand our reach to Europe.
Our goal is not to look for clients but also to set up our team and offices all across the world. We support remote working culture and thus for us to operate globally would not be a challenge. For Adsparkx, we want to be positioned as the best performance marketing agency around the world and the only way we know is Global Domination.
What has been the most significant learning so far?
Well, there are many. During the course of the last 8 years there is so much I can talk about. But to put it short, the biggest learning I have is “Perseverance”. Nothing gets achieved if you’re not willing to go all in. Starting a company sounds exciting, but in the end, it's blood, sweat & tears!
I want people to know that it will be an emotional roller coaster. But keep going, you'll get stronger with each passing day and it will be worth it. There is no fun in the destination, it’s all in the journey.
The other thing that matters is Innovation. We cannot rule out that the future needs this. So to be effective one needs to really work on building better systems and continuously improving skills. World is so competitive that if you don’t evolve or if you’re not innovating you’ll soon be obsolete.
What is the market size and opportunity?
To put it simply, there is no limit on what we can achieve, as humans and as a company. Martech is the need of the market right now, especially after the onset of the pandemic, where people have finally come to realize that running a business solely offline isn't as smart anymore.
Our internal technology will enable us to expand globally and finally go closer to our goal to be a unicorn very soon. We believe that we soon will be able to disrupt the Web3 & Lead generation sector globally.
What are your future plans, with respect to the Indian Market?
Even though our focus is the international market, we just cannot rule out how important Indian industry is. We are in exciting times and the Indian market is the future. We have plans to explore the Indian market in the times to come. We are in plans to set up/partner up with a team fully focused towards the Indian market. I’m sure you will hear from us about that soon.
Around The World