PropTech Boom: Real Estate-focused Startups Increased 200% Since 2016
Today, PropTech accounts for 6 per cent of the total recognised startups in the country. Indian PropTech startups at distinct phases, and 56 per cent already successfully funded, report says


The real estate sector rapidly transformed the way it operated, flagging off a digital journey which laid open the immense scope of technological intervention and implementation. The need to increase efficiencies and ensure sustenance and rapid scalability in real estate opened wide the technology floodgates.
For far too long, the real estate sector had stubbornly held on to age-old conventional models and practices of planning, management, construction, project execution, and sales. This may be due to the underlying risk considering the high asset value and the large quantum of investments required to explore new methods.
In India as well as globally, the sector was a chronic laggard in technology adoption – until 2020.
Today, PropTech has become a boon to every kind of real estate sector stakeholder from landlords to tenants and investors to brokers. Technological disruptions using various platforms and technologies have far-reaching impacts. According to a media report, 95 per cent of buyers engage on online platforms at the discovery stage of their home-buying journey, and 51 per cent buy property online.
The number of PropTech startups in India has grown at an impressive CAGR of 200 per cent since the government announced the Startup India Campaign in 2015 – to over 1,400 in 2022 from just 2 in 2016. Real estate-focused startups are serving various sub-segments of the real estate industry ranging from sales, construction, finance, and sustainability.
Among those that have attained unicorn status, real estate sector-focused startups are increasingly achieving this coveted milestone. Today, PropTech accounts for 6 per cent of the total recognised startups in the country.
Source: Startup India, Compiled by ANAROCK Research
Data till Sept.2022
Residential real estate accounts for 84 per cent of the total value of the under-construction real estate. However, only 700-800 companies account for 13 per cent of the total recognised PropTech startups focused on housing.
Today, PropTech startups in the country are at various phases of their lifecycles. While 30 per cent are currently in their pre-seed stage, 56 per cent have already been successful in raising funds from investors. Many others are currently in the validation stage, seeking to establish proof of their concept, and many of them are likely to progress to the fund-raising stage soon.
Source: Startup India, Compiled by ANAROCK Research
ConTech
ConTech or construction technology is all about finding innovative ways to build more with less. In India, construction firms had chronically underinvested in technology. Today, the leading players are finally open to using advanced technologies like construction automation, tech-driven sustainability, and prefabricated materials.
The need for cost-effective, efficient, and faster construction has enabled the use of innovative construction technologies. This is evident from the share of startups focusing on this segment – a massive 57 per cent.
Source: Startup India, Compiled by ANAROCK Research
As PropTech gathers momentum, it will gain increasing acceptance – certainly, the decades-long state of inertia has been broken. As Indian real estate gears up to become a USD 1 trillion industry by 2030, the prospects for this exciting offshoot of the technological revolution are more than promising.
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