Latest Articles in marketing
Gin consumers in India are growing rapidly: Anshuman Goenka, Marketing Head Bacardi India
In an Interview with BW Businessworld, Anshuman Goenka, Marketing Head, Bacardi India talks about marketing strategy for 2019 and more
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Influencer Marketing Is More Personalised And Emotionally Driven, Says Gautam Madhavan, CEO, MAD Influence
In an interview with BW Businessworld, Madhavan talks about the new horizons of influencer marketing and more
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The Role of Contemporary Technological Tools in Improving the Business Outreach and Revenue Model of SMEs
With fast-paced technological innovations that are at par with the dynamics of an exploding start-up ecosystem, a new and practical partnership between technology and businesses is fast emerging.
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Uber India Appoints Sanjay Gupta As Head Of Marketing
With over 15 years of experience in brand and consulting, Sanjay will focus on further strengthening brand Uber in India
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Chatbots and The Future of Marketing
Chatbots offer true engagement beyond clicks and views. Along with personalisation of conversation, they help brands get insights directly from the consumers.
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Cracking Sales for Edtech Startups
Realizing the importance of sales in a startup is the first and foremost step of starting a business. The second would to be knowing the potential market and using the key marketing strategies to reach them before your competitors do.
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Non-Intrusive Advertising Is Smartest Way To Get To Consumer
Facebook keeps a track of your likes and shares and delivers the exact content the user is looking for. Google, on the other hand, does the same by offering the best ad based on the user's data
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A Guide To Marketing To Millennials In India
One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century
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Anchanto Appoints Vishal Desai as Director of Marketing
Prior to his appointment at Anchanto, he was associated with RS Components, the global distributor of Electronic, Electrical & Industrial components in the UK.
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How Native Advertising Is Taking Over Traditional Marketing?
“The biggest question advertisers and publishers ask from themselves is: How to bring out the best of the content present on a website by compiling it with the most suitable advertisements that go hand in hand with the entire look and feel of the content?”
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