Latest Articles in brands
The advent of comms-tech and how it impacts brands
Technology now enabled seamless working including for very large teams from remote locations, created a platform for senior leadership to connect and update all employees at frequent intervals, and kept operations smooth in a way that client servicing continued without a glitch, and in certain occasions, even faster.
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Increased Media Richness Yields Greater E-Commerce Effectiveness
No matter what category of products you are selling, media rich content is an inevitable part of your marketing strategy. Creating and sharing valuable content builds trust and sets a reputation with potential as well as existing buyers.
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Influencer Marketing is Only for Big Businesses - Myth Busted
A study conducted by MediaKix shows that at least 50% of marketers say that the ROI from influencer marketing is much higher than other marketing methods. Previously, big brands like Lux, Lifebuoy, PepsiCo, and several others have hired celebrity influencers for promoting their products
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Admitad Affiliate Drives Sales Worth INR 407 Cr
Popular brands are also showing interest to explore new inventory types including instant messaging apps like Telegram and WhatsApp as an opportunity to reach out to a wider audience base.
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BharatPe Appoints Parth Joshi As Chief Marketing Officer
Parth will bring his in-depth understanding of brands, product development and marketing to fuel BharatPe’s continued growth.
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Mensa Brands Raises $50M In Series A Funding
The company is looking to acquire 60-65% in online-first brands that have a revenue of Rs 10-70 crore.
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Why Brands Must Also Focus On Internal Communications As COVID Cases Rise Again
Building a strong internal communications framework will also drive productivity and sustainable growth under a globally impacted remote work situation.
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Brands Revolutionizing the Indian Express Logistics Industry with New-age Technological Solutions
The implementation of GST in 2017, logistics sector being accorded infrastructure status, key government initiatives towards development of the infrastructure, and private investments have together contributed to the robust growth of the sector.
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How Brands are Pursuing Shoppers in the Digital Age
Today, with shoppers highly dependent on the internet for all their needs, it has become imperative for fashion brands to pursue digital strategies.
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Vidooly Launches “Brand Safety Tool” for Advertisers and Brands
According to a study by CII-KPMG, digital advertising in India is expected to cross Rs 25,500 crore by 2020.
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