Latest Articles in boAt
Establish Pull-factor To Build Your Brand: Aman Gupta, boAt
Omnichannel presence is all about multiple touchpoints at every possible shopping destination. Therefore, businesses need to focus on their physical presence as much as their online presence to capture a wider market share
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BoAt Joins Cult.fit To Launch Fitness Xtended Workout Program
The program provides exclusive fitness videos on boAt's Crest app that can be accessed by anyone who owns select boAt smartwatches
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Boat Raises Rs 500 Cr To Expand In Smart Watches, Withdraws IPO Plans
Imagine Marketing the parent company of boAt raises Rs 500 crore from existing shareholders and others. It plans to expand in smart watches categories and expand in different geographies
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Audio And Wearable Brand Boat Appoints Gaurav Nayyar As COO
Imagine Marketing parent company of boAt appoints Gaurav Nayyar as Chief Operating Officer. He will be looking after operations majorly but will work closely with all other functions as well
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WYLD Raises Pre-seed Funding From Better Capital, Aman Gupta, others
WYLD is a phygital payment card and mobile app, exclusively designed for active social media users to help them monetise their social influence
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Bira 91 Partners With Boat To Launch An Exclusive ‘BOOM’ Audio Collection
The ‘BOOM’ collection will include the brand’s quirky yet powerful Stone SpinX 2.0 and Stone 190 making them the perfect party companions.
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boAt Files Papers With SEBI For Rs 2,000-Cr IPO
The payment of debt will assist the company in maintaining a favourable debt to equity ratio and enable the utilisation of its internal accruals for further investment in business growth and expansion.
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Dixon, boAt Form 50:50 JV To Manufacture Bluetooth-Enabled Audio Devices; Eye Rs 1,000 Cr In 4 Yrs
The proposed joint venture will undertake the design and manufacturing of wireless audio solutions in India and the partners will co-invest in the evolving Indian mobile accessory market
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boAt Partners With Unicommerce
The company will be leveraging Unicommerce’s order management solutions to manage the rising demand on the brand’s website and elevate the post-purchase experience.
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boAt Forays Into Personal Grooming With MISFIT
The pandemic and subsequent restrictions on movement have led to a change in consumer behavior where people want to experiment with their looks and invest in self-grooming accessories such as razors, trimmers, grooming kits, and epilators
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