Due to weak enforcement and the continuing popularity of plastic packaging among retailers and consumers in the absence of any suitable alternative, the country has not been able to achieve substantial success in reducing the usage of plastics.
The brand aims to launch their new collection that aspires on the lines of sustainable and chemical-free products, the brand has saved 1.5 lach + customers from chemical-based clothes.
In an interview with BW Businessworld, Vivek Ramachandran, CEO, Serai highlights his thoughts on the apparel industry, global supply chains, major manufacturing hubs in Asia, expansion plans, growth, buyer engagement and more. Excerpts: