Indian Conglomerate ITC raises its stake in D2C brand Mother Sparsh for the deal of Rs 13.5 crore. The company intends to enter into the baby skin care and mother-oriented segment
The company plans to deploy the funds towards enhancement of its R&D capabilities, digital capabilities, driving new product launches and expanding the team.
At present, the company's product range consists of 40 products. It launched personal care products 3 months back. Gandhi said the current surge in COVID-19 cases has disrupted supply chain and increased inputs costs.