Latest Articles in Gen Z
Gen X: The Lighthouse Guiding Entrepreneurial Spirit Of Gen Z
According to a recent Nielson study, about 54 per cent of Gen Z indicated they wanted to be entrepreneurs. Seeking consumable nuggets of wisdom, Gen Z turns to Gen X, the latter having witnessed the entrepreneurial world transform with all its significant ups and downs
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postpe Launches New Digital Campaign On International Women’s Day 2022
“postpe is a young and aspirational brand that aims to democratize credit in the country. Being immensely popular amongst Gen Z and younger millennials. postpe has witnessed a phenomenal response and is the top-grossing BNPL product within 3 months of launch," Parth Joshi, Chief Marketing Officer, BharatPe adds
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Gen Z: Making Every Experience More Useful And Rewarding
Gen Z likes to engage with brands that are authentic and purpose-driven - that prioritise experiences over mere transactions, but that also reward their customers with much-loved discounts.
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Why India's Mobile Gaming Industry Is One Of The Fastest Growing In The World
The rise in gaming in India can be directly correlated to access to affordable digital tools and data packs on smartphones.
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How Tech-Enabled Astrology Is Slowly Becoming Mainstream
The Vedic civilization is the oldest in the world and is a rich powerhouse of spiritual wisdom. An important aspect of spirituality is finding the meaning and purpose of our lives.
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UNiDAYS Launches in India
Gen-Z in India is the most hyper-informed, hyper-connected, and demanding consumer in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power
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Women GenZ Entrepreneurs Want to Run Businesses That Bring Change
"When women came aboard, they started bringing a different perspective to the table. And for so long, this different perspective was not given the desired recognition. This led to most women craving to pave a unique path."
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India’s Happiness Index: We Owe Gen Z
According to this year's World Happiness Report, Finland and Denmark fared the highest in happiness levels. India, on the other hand, has slipped into the bottom 15.
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