Latest Articles in Consumer Experience

Will Gamification For D2C Brands Work?

As D2C brands take on established brand mammoths to capture consumer attention, with proven use cases of gamification and many well-known brands reaping its rewards, gamification has now become an essential weapon in any smart, new-age marketer’s arsenal

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Consumer Experience Takes The Center Stage With The Rising Adoption Of Omnichannel

The concept of omnichannel retail was prominent even prior to the pandemic but it was largely about ‘Endless Aisle’.

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Deep learning (Artificial Intelligence) a Boon to the eCommerce Industry

eCommerce players plans to invest and deploy AI to improve customer experience and business.

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