This goes to prove the fact that online shopping for intimate wear has created a paradigm shift in the way lingerie as a category is perceived. Customers today value high quality products and expect personalized services. We aim to expand to 10-12 fitting rooms in the next 2 years in major cities like Mumbai, Delhi, and Hyderabad, and do a major overhaul of the online experience. We have a strong grip on the kind of products women like and will start having new collections every three months from October.
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