Wheelocity - homegrown supply chain network for fresh commerce - has raised USD 12 Million in its series A round of funding led by Lightspeed. The round was a mix of equity and venture debt, also saw participation from Anicut Capital and select other investors.
Established in Sep 2021, the company leverages technology to help fresh commerce companies improve their customer experience by delivering unparalleled inventory availability, better quality and reduced wastage in the fresh supply chain - all of this at best in class speed and costs. Wheelocity is building the rails for fresh commerce in the country, working with top customers such as Swiggy Instamart, Ninjacart, Dunzo and Blinkit among others. For each of these customers, Wheelocity has helped them scale their fresh supply chain efficiently and rapidly.
Selvam VMS, Founder and CEO, Wheelocity said, “India is a fresh-food surplus country - and despite that while on one hand we dump/lose hundreds of thousands of tonnes of F&V every day due to supply chain inefficiencies, on the other hand, studies indicate more than 33 million Indians are undernourished. Clearly, there is a massive problem to be solved by building the rails for fresh produce in India, and we are excited to be backed by Lightspeed & Anicut to solve this at scale."
Rahul Taneja, Partner, Lightspeed, shared, “Solving the fresh supply chain in India is a very large problem and in Wheelocity, we saw a mission-driven team, committed to create a meaningful difference for its customers by creating the rails for fresh commerce in the country. We are delighted to partner with the team and excited that their unique approach is being rewarded with increased trust from customers. We’re confident that their full stack approach will enable multiple businesses to scale and grow, across multiple fresh categories and geographies.”
With the help of its integrated network of Collection Centres, Fulfillment and Distribution Centers, Last Mile Hubs, Dark stores and logistics built on a strong tech backbone, Wheelocity has enabled its customers to deliver freshest produce to their consumers, while reducing wastage to a minimum. It can enable the customers to launch new cities in less than 7 days - something that would previously take months of planning and execution.