We Are Planning To Add 25M Active Users By The End Of 2022: Saurabh Gupta, Co-Founder & CEO and Siddharth Swarnkar, Co-Founder & CTO, Tamasha Live
We plan to bring more community games like poker, rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform.
When was Tamasha founded? What made you think of this concept?
Tamasha was founded in July 2020 and first version was released in Nov 2020. The concept came from the fact that gaming communities and their owners didn't have a platform to play, engage and earn. They have to use multiple products to engage among each other. Money is transferred using payment platforms, engagement is done on WhatsApp or zoom and there is no way to discover new people. Tamasha is a gaming platform which is social 2.0 meaning there is a unique combination of community, engagement and transaction layer which blends naturally among each other.
What is the revenue strategy? How much the brand has generated since inception and target for this year?
There are multiple ways of revenue and we are constantly working on opening new channels to make money for communities as well as for the platform. Rake in real money games, commission through virtual gifting, sponsorships and ads are some ways to make revenue. Our numbers are healthy and are growing at a very fast pace. Total transactions on the platform have grown 50x since May last year.
How many active users do you have on your platform?
We have 50 K monthly active users on the platform and we are planning to add 25 mn users by the end of this year.
How do customers use the app?
Customers follow their favorite influencers and play real money games with them. They also do virtual gifting. Users find communities for similar interests and play among them.
How do you plan to support the developers and how developers have helped in building the platform?
Developer ecosystem is one of the most critical parts of Tamasha platform. These developers release their games on Tamasha, and these games are played by the gaming communities. Developers earn commission out of the pool which the users are creating on the game. Tamasha thus helps developers to distribute their games to wider audience and make it viral through influencers on the platform. It helps them to monetize their games and make their game social without building social tools themselves
How are creators benefitting from the platform? And how is the platform benefitting from the creators?
Creators are benefitting by focusing on engaging their audience and organising games for the community without having to deal with payments, communication and other logistic problems. Creators can also get access to a new set of users who are looking for these gaming communities to play. Creators are the true owners of the platform and we incentivize them instead of Google ads since they bring the users and engage with the users. Thus, Tamasha is providing a platform to build, grow, engage and earn from the followers of these creators. Platform benefits by cutting a small percentage of the value that is being generated from communities.
What are your funding and expansion plans?
The current focus is to attract more communities to the platform and increase the user base. We are in the early discussion phase of the funding and are keeping the conversation open. Will be moving forward in a couple of months down the line.
We plan to bring more community games like poker, rummy on the platform soon and are also partnering with big gaming studios to bring branded games to the platform. We are planning to bring 50 games in the next 5 months on the platform.
How many games are there on Tamasha? How many languages are there on the platform?
Currently, there are 5 games live on the platform and we are adding new games day by day. We are planning to bring 50 games in the next 5 months on the platform.
The interface of the platform is in English as of now, and we plan to add 15 languages by the end of this year.
What are your plans for 2022?
The current focus is to attract more communities to the platform and increase the user base. We plan to bring more community games like poker, rummy on the platform soon and are also partnering with big gaming studios to bring those branded games to the platform. We are planning to bring 50 games In next 5 months on the platform and 25M users by the end of 2022.
Are you planning to enter into a collaboration with any renowned personality or influencer for brand awareness in the near future?
Yes, in the coming months we will be collaborating with several big names to create some shows in collaboration with them to create brand awareness and recall.
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