The Sustainability Code: Objectives And Impact

It's worth noting how far India has progressed in achieving a balance of economic growth, social equity, and environmental sustainability. Companies are rewriting their core frameworks to include sustainability as one of the major objectives to work toward a greener future

In recent years, climate change has only gotten worse. Human-caused greenhouse gas emissions have resulted in an alarming rise in global temperatures. More than half or 52 per cent of businesses in India believe companies have committed resources to championing the sustainability agenda, according to a recent SAP Concur APAC Sustainability survey conducted by the consulting group, Asia Insight.  

Companies have also caught on to the green movement, continually learning how to incorporate sustainable branding around the world, with such a strong focus on sustainability, awareness, and environmental preservation. A sustainable brand considers not only profitability, but also environmental, economic, and social factors. Here are some of the companies working towards sustainable development.


It focuses on carbon-free emission, green sustainable energy, minimal greenhouse gasses, and assessment on damage control. They are assisting businesses by providing carbon credits, which essentially indicate the maximum amount of carbon dioxide that can be emitted into the atmosphere. 1 Carbon Credit is equivalent to 1 Tonne of Carbon Dioxide. The company has launched India’s first super sustainable Blockchain token called ‘KICHEE’. It enables businesses to smoothly adopt a carbon-neutral investment. They also offer plastic credit which is the same as a carbon credit but for plastic. This isn't all; the company also collaborated with Arunachal Pradesh on the World's Single Largest Bamboo Cultivation Drive to cultivate 'Green Gold.' This covers the planting of bamboo over 100,000 hectares of forest and village land.

"Besides, on a global scale, our first attempt is to show the world that a company that recently started operations in New Bharat can not only become a major player in the Bharat itself, but also in the world. We intend to make our green mark in the world and help it step faster towards a greener, healthier and brighter future," Shailendra Singh Rao, Founder, Creduce asserts.

It is a portal which offers many opportunities like farming, retail, trade, and sustainability. It also provides sustainable farming practices, in order to prevent pollution like stubble burning which is the main reason for bad Air Quality in India. The organisation also provides information on how to fix the environment causing pollution. They also advise farmers to spray an adequate amount of fertiliser so that soil pollution and erosion is reduced.

"Identifying the real person and digitally saving the data of every spend would help govt bodies to save their expenses with a by eliminating middle man and preventing leakages. So far with our technology for 5 states that is AP, Telangana, Tamil Nādu, UP & Lucknow, we managed to save around INR 2 Bn," shares Dhruv Sawhney, Business Head and COO, 


It has launched many green initiatives to drive sustainability across the food value chain. The company has recently rolled out its Environmental Intensity Dashboard to facilitate real-time monitoring of its in-house energy consumption, Scope 1,2 and 3 emissions, and water use efficiency across logistics and operations.

The brand also promotes soil-based sequestration through interventions like regenerative agriculture and afforestation projects. The idea is to achieve four key sustainable goals: net-zero emissions, net water positive, zero liquid waste discharge, and zero food waste to landfill, thereby contributing to climate change mitigation. WayCool has also been promoting regenerative and natural farming best practices through OARS, using soil as the primary long-term sink to sequester carbon in the atmosphere. Through this innovation, the company has successfully completed 11 produce harvests, with improved yield by 10-30 per cent and reduced cultivation cost by 2-10 per cent. Other feats include zero chemical fertiliser application, zero soil erosion, 100 per cent rainwater harvesting, and 100 per cent energy usage from solar panels.


It presents a huge opportunity with transportation comprising 60 percent of India’s logistics market. The problem of demand-supply mismatch in the trucking industry has meant big problems like deadhead and wastage. Too much deadhead (empty trips by trucks after they have dropped off the load and are not able to carry any load to the next destination) has traditionally meant at least 20 percent of trucks on Indian roads are running empty at any given point of time, resulting in huge loss of revenue to truckers and environmental issues. The business is fragmented, especially the supply side. There are a lot of inefficiencies, and Raaho started building efficiencies after understanding the space. Raaho currently has over 10,500 trucks on its platform, and has enabled more than 12 million km of trips. It has over 350 customers and operates pan India.

It's worth noting how far India has progressed in achieving a balance of economic growth, social equity, and environmental sustainability.

Through collaborative and coordinated effort, we have evolved from energy scarcity to energy justice, and are now advancing toward energy security. As a result, we are establishing a new benchmark for the global fight against climate change.

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