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The Good Glamm Group Raises Its Stake In The Moms Co To 90%

The founders of Mothers Co will stay on the board and have the option to sell the remaining 10 per cent ownership within the following year

The Good Glamm group, a beauty and personal care-focused ecommerce roll-up platform, has raised its stake in mother-and-baby care business The Mothers Co to 90 per cent. In 2021, it purchased a 75 per cent share in the company.

The increase in holding is also related to the firm’s founders, Malika Sadani and Mohit Sadani, quitting and moving away from day-to-day operations.

Good Glamm’s business model is akin to roll-up ecommerce, in which an organisation brings several internet-focused firms under one umbrella to flourish using pooled resources. These brands’ founders typically exit the business over time.

The founders of Mothers Co will stay on the board and have the option to sell the remaining 10 per cent ownership within the following year.

The content-to-commerce (C2C) platform is divided into three sections: the Good Brands Co, which is a portfolio of D2C brands in the beauty and personal care category led by Sukhleen Aneja; the Good Media Co, which is led by Priyanka Gill and runs a portfolio of digital media properties such as PoPXo, MissMalini, and BabyChakra; and the Good Creator Co, led by Sachin Bhatia, which operates social media


According to media reports, the Good Glamm organisation purchased Bulbul but has yet to publicly disclose the acquisition.


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