ScoopWhoop, one of India’s most engaging youth media networks has launched ScoopWhoop Pulse, a dashboard that gives viewers and brands real-time insight into the stories, ideas and topics that Indian youth are reading & talking about.
ScoopWhoop receives over 30 million visitors a month and has the attention and engagement of young India unlike any other media platform. ScoopWhoop Pulse creates real time lists across this data which brands can subsequently use to find what content interested whom the most by age, city and interests across categories like entertainment, sports, life and travel.
Speaking about the launch, Meghana Bhat, chief strategy officer, ScoopWhoop Media says, “With ScoopWhoop Pulse, brands can discover what content in the category excites young people and use that information to uncover new consumer insights. It's also useful to compare your own content efforts with what's trending, analyze what you are doing right and what you need to change. It’s a sample of the data that our brand solutions team has real time access to. Using data tools such as Pulse, our brand content team delivers solutions that are both highly creative and effective.”
Founded in 2013, ScoopWhoop is an Indian media platform for news and entertainment largely appealing to the 16 – 35 age group, India’s millennials. The platform claims to have over 30 million unique active users, 100 million video views and over 250 million content views across channels per month. ScoopWhoop is the fastest growing digital media company in India and its content is consumed widely across the country.
The company has multiple properties including the flagship portal ScoopWhoop, GazabPost - a Hindi portal, and a women centric portal called VagaBomb.