New Delhi, November 3, 2020 –Future Market Insights (FMI), in its latest publication, has predicted the global women intimate care products market to surpass US$ 37 Bn by 2030. As per the report, the shift to organic and greener hygiene care products has made manufacturers realise the true potential of the market. Further, the rising health consciousness of Indian women is driving demand for innovative, organic, and natural hygiene products. Ushering a new era of intimate care, Sanfe, India’s dedicated fastest growing feminine hygiene brand, has grown 26x post-COVID. The company is in advance discussions with renowned venture capitalists to raise USD 6 Mn in Series A round. Considering the promising potential of the brand and the industry, eminent bollywood celebrities are also eyeing to invest in Sanfe. The brand is targeting to be a Rs. 100 crore brand by 2021 with its innovative range of products and expansion in the adjacent categories of feminine health and wellness.
The brand has launched an intimate care range, ‘Privy Matters’ that is co-developed with Indian mothers and takes care of the intimate health of pregnant and nursing mothers. It is the first time that such a product line has been created in collaboration with Indian mothers, right from ideation to the launch, under the supervision of renowned gynaecologists. The newly launched range includes all-natural products such as Intimate Spray, Intimate Lightening Serum, Intimate Rejuvenating Gel, Anti-Chafing & Rash Cream, Reusable Sanitary pads, etc.
“Sanfe enables the women access to better health, hygiene and wellbeing, disrupting the feminine hygiene industry through its unique product innovations. In a short span of time, Sanfe has become the highest growing brand in the personal hygiene domain. Sanfe is also the first mover in the intimate care category. Since the idea of Sanfe germinated from a problem faced by women, menstrual cramps, we keep on listening to them to create world class products and solutions.” said Archit Aggarwal, co-founder, Sanfe.
Sanfe conducted a massive survey to shortlist 6 high-priority products with a clearly defined purpose.
1.Stand and Pee Device – to help reduce the risk of falling while bending and urinating multiple times a day (improved design)
2.Reusable pads – a sustainable and affordable solution to check heavy-flow after delivery
3.Anti-Chafing & Rash Cream – to avoid chub-rub
4.Intimate Spray – for quick and easy clean up without bending and exerting
5.Intimate Lightening Serum – to reverse the hyperpigmentation of intimate areas due to hormonal fluctuations and rashes
6.Intimate Rejuvenating Gel – to tighten the loose skin
The range also includes Oxo-Biodegradable Disposal Bags for discreet disposal of pads, diapers and other intimate waste, Bikini Line Hair Removal Cream, and gentle Menstrual Cup Wash.
Women surveyed opened up about the social prejudices, shaming and insecurities they endure post motherhood. To highlight that, Sanfe is also introducing “Mother & More” campaign. It aims to right the perception that one does not cease to exist as an individual after becoming a mother. Here, the brand will take on the role of a friend, emotional sounding board, and supporter on digital channels.
Sanfe Intimate Care range is devoid of harmful chemicals, safe for sensitive skin, and made with natural ingredients. It is up for sale on the company website, www.sanfe.in, as well as other prominent ecommerce platforms including Amazon, Flipkart and Nykaa.