Organic Kitchen, a firm that offers 100% certified, authentic, and organic products directly sourced from the farms in a transparent and traceable way, has recently acquired Seed Funding of USD 1 million. The company has raised the latest round of funding from a host of prominent angel investors, including Siddharth Chaudhary, Abhishek Dhaka, and Nitin Sahjwani.
Organic Kitchen would utilize the funds to build technology, develop the consumer and farmer app, and expand its range of products to over 250+ certified organic fruits, vegetables, and groceries. The company will deploy supply chain strategies for organic food products through this latest funding by developing farmer clusters and dronas in four agro-climatic regions: Solan (Himachal Pradesh), Nawalgarh (Rajasthan), Palla (Delhi), and Sundana (Haryana). These regions would not just enable authentication for the incoming supply but also act as a marketing tool for the backend. Through these centers, the company wants to create farmer profiles, train farmers in organic farming, and buy from farmers at the farm gate.
Organic Kitchen will utilise the funds to ensure offline customer acquisition and cluster formation at the society level to optimise last-mile delivery costs.It believes that implementing digital marketing initiatives will enable it to acquire customers through specific hero products and allow customers to order across categories.
Speaking about the seed funding, Krishnank Atrey, Executive Director and Co-founder of Organic Kitchen, said, "With the support of our investors, we are excited to move forward with our plans for transforming conventional kitchens into organic kitchens and promoting organic food consumption culture across Indian households. Today, consumers have become more conscious about what ends up on their plate and don’t want to consume food laced with harmful chemicals and pesticides that deplete their health and immunity levels. They are significantly shifting their preferences toward organic farming methods and organic food items for maintaining a healthy lifestyle. "