Noise a wearable technology brand signs Virat Kohli as a Brand Ambassador for its smartwatch range. The cricketer will be involved in a campaign that involves all the touchpoints. According to the media reports, The partnership aims to bring together two brands that will be in synergy and will help in deepening consumer trust and allegiance.
The reports also mentioned that Noise and Virat Kohli both are leaders in the smart connected lifestyle industry and the cricket world respectively. Moreover, as the brand ambassador has always felt pride in his fitness levels, Noise signed him because of Kohli’s era of super-athletes, which makes him an ideal fit for the brand.
Noise is considered to be as a leading brand in the smartwatch segment, and maintaining it for leadership for nine quarters.
According to the International Data Corporation (IDC), Nexxbase (Noise) was the second largest wearable brand in India with a 13.8 per cent market share in Q3 2022, and consolidated its smartwatch leadership with a 29.5 per cent share, growing 216.5 per cent annually. Noise also ranked second in the TWS category with a 9.3 per cent share.