Moneyfront.in today went live with its robo advisory mutual fund investment platform. This is one of the country’s first paperless investment destination, where only direct plans are at play ensuring higher returns. It is a platform targeted at astute investors, who want to save on third party commissions on their financial products and services.

With over 1.5 crore investors and 5 crores folios in Mutual Funds, the total industry AUM comes up to a collective of 16 lac crores. Out of which investment through direct plans stand at around 6 lac crores only.

Mr Mohit Gang, Co-founder and CEO, Moneyfront.in said, “We see a need and potential in the market place for a reliable and a fully automated advisory platform dedicated to investors who want to invest in mutual funds directly without going through a middle man. We want to create investor awareness and at the same time expand this direct plan investment route which is currently at 6 lac crores. Our focus markets at present are Delhi, Mumbai, Bangalore, Chennai and Kolkata. We will be looking at newer regions in the upcoming quarters.”

Key offerings are:

No Distributor Fees – It saves on distributor costs and on upfront and in-built commissions which eat into an investor’s savings. Upto 1.5% more returns every year on investments by investing in the Direct Plan of Mutual Funds

Low cost - Free services for first 6 months after registration. Post which, a nominal yearly fee to use the platform

Portfolio Reports - Performance, risk, returns & taxes – Personalized reports as per investor requirements. Track it 24*7 on the move with the soon to be launched www.moneyfront.in mobile app

MF insights - Live feeds, regular updates, story behind the numbers. Schemes analysed, ranked and dissected for the discerning investor.

How it works:

Moneyfront provides you the comfort of anytime, anywhere, paperless mutual fund investment. Open your account online in few easy steps, analyse the world of investing using the comprehensive database of news, views, statistics and model portfolios. Choose the direct code of mutual funds to invest in the scheme best suited to your financial objectives and risk appetite. Manage your investments through a completely customizable portfolio management system and earn superior returns.