Magicpin Joins ONDC, Becomes Largest Restaurant Aggregator With 22,000 Outlets
Magicpin’s integration with ONDC will enable small and medium local retailers in the F&B category to get access to more customers
magicpin, India's largest (on ground retail Discovery and Discount platform) local shopping and savings platform, has successfully registered with ONDC (Open Network for Digital Commerce), bringing over 22,000 restaurants across the country with 7000+ in Delhi NCR and 6500+ in Bangalore itself. Additionally, the platform plans to take 5,000 more restaurants live on the open network in the next 3 months.
With this integration, all sellers registered with magicpin can be visible to customers across multiple buyer applications on the ONDC network. magicpin is the largest restaurant aggregator which has joined the ONDC network.
magicpin’s integration with ONDC will enable small and medium local retailers in the F&B category to get access to more customers and opportunities, generating more business. Besides the tech integration on ONDC, magicpin will also be fulfilling all backend logistics related to ordering and delivery.
magicpin is India’s largest platform for shopping and savings from local stores and provides a platform for end-to-end fulfilment, from ordering and POS systems to last-mile delivery, across categories such as food, pharmacy, grocery, and fashion.
T. Koshy, MD & CEO, ONDC, said, “It was the speed of onboarding and magicpin’s strength in backend logistics in food ordering and delivery that impressed us the most. Within a few weeks of onboarding, nearly 20,000 plus restaurants were added and still counting. We believe that magicpin will play a key role in strengthening the scale of the network in the F&B category, bringing a wide range of new restaurants on the network for the customers to choose from. As we move forward, we are confident that this collaboration will enhance the buying experience for our customers and provide greater opportunities for the new sellers on boarded on the network.”
Anshoo Sharma, CEO & Co-Founder, said, “Offline retail and especially at the local level is the life-blood of India and magicpin is committed to bringing this ecosystem online. We believe working jointly with ONDC under Mr. T Koshy and his team besides network partners will fast track this journey. Just like ONDC for us too it’s a Nation building and connecting exercise for the physical retail eco-system of this country and with our backend strength and reach we believe that we can bring 360-degree prosperity to all stakeholders, including consumers, offline retailers and online platforms across the spectrum.”
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