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Lightbulb.ai Raises $1.5 Mn In Pre-seed Funding Round

The funds raised by this early-stage start-up will be deployed to deepen the datasets for their machine-learning technology and expand the product offering

Lightbulb.ai, an emotion ai & engagement analytics platform, today announced that it has raised a pre-seed funding round of USD 1.5 Mn, with reputed investors Chiratae Ventures & 9Unicorns leading the round. The other investors participating include Anthill Ventures & AI-led video-editing company, VideoVerse. The funds raised by this early-stage start-up will be deployed to deepen the datasets for their machine-learning technology and expand the product offering of emotion and engagement insights gathered from a user’s video, audio and speech inputs for a variety of industries.

Lightbulb is the brainchild of second time entrepreneurial trio – Ritu Srivastava, Yogesh Sachdeva and Vishal Soni – who have earlier built & exited Obino, a digital health & weight-loss coaching start-up, that offered health-management solutions across a variety of health conditions. Their successful exit to US-based health conglomerate Roundglass Partners in 2017, paved the way for their next venture. With an MVP launch in late 2021, Lightbulb has had an opportunity to validate it’s product and market hypotheses before zeroing in on its GTM plans.

With 4 patents already in the pipeline & datasets spanning millions of faces across geographies & ethnicities, Lightbulb is geared to help businesses that offer remote user experiences, to solve for higher engagement by mapping user emotion & engagement in real-time! From analysing user engagement during live meetings/calls to researching the emotional impact of pre-recorded content and asynchronous user experiences on consumers, Lightbulb offers nuanced solutions that are relevant to industries such as online learning, sales enablement and consumer research amongst others.

With insights from early customers pouring in, Lightbulb is fast-tracking growth on its multi-modal product & this early-stage capital infusion will help accelerate Lightbulb.ai in building its product & engineering teams, particularly in the fields of data science, machine learning and consumer insights and prepare itself for an early launch in the US market. The company was exclusively advised on this transaction by PepperTree, an advisory firm run by ex-bankers Akshi Mehta & Ankur Goyal.

On the funding, Ritu Srivastava, Co-founder & CEO Lightbulb.ai said, “We are privileged to be supported by some of India’s most prestigious early-stage institutional investors, with vast experience in helping deep-tech B2B SAAS companies build & scale global products in international markets. And are deeply grateful for the trust that they have placed in us at this early stage!”


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