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Koo Needs Fresh Funding, Strategic Partnership To Expand: Co-founder, Mayank Bidawatka

The founders of Koo believe that from growing rapidly to cutting down on growth and proving unit economics, within 6 months of revenue experimentation, Koo took a 180-degree turn and proved that this is a real business

Koo Needs Fresh Funding, Strategic Partnership To Expand: Co-founder, Mayank Bidawatka
Koo Needs Fresh Funding, Strategic Partnership To Expand: Co-founder, Mayank Bidawatka

Homegrown micro-blogging platform Koo is seeking a partnership to drive growth amid challenges in the market.

Co-founder Mayank Bidawatka said the company are currently in discussions with potential partners as they navigate the challenges of an 'unfavourable market'

After the reports that the homegrown micro-blogging platform, Koo, is actively seeking a partnership with a party possessing robust distribution capabilities, the founders have now issued a statement urging media to stop speculating.

"Koo is here to grow and become one of the largest microblogs in the world," Co-founder, Aprameya Radhakrishna said. 'A journey like that needs to be navigated thoughtfully and we are doing just that," he added.

“While our stable state plan was to scale more before generating revenue, Koo too was caught in this unfortunately sour market timing and had to switch gears from a growth trajectory to a revenue generating engine. With just 6 months more on our trajectory, we would have beaten Twitter in India” read the statement.

Bidawatka highlighted the importance of a microblog tailored for native language speakers, positioning it as the most inclusive way to expand global microblogging.

Mayank took to his LinkedIn profile and shared, "With a platform that's scale ready, Koo can outshine competitors with the right push on growth. While we talk to the right partners to build this out, we urge and request our well wishers and friends in the media to stop speculating and be patient till we have something concrete to announce. All we can tell you is that, with all these changes, Koo will be much stronger as an organization and will make all of us proud!"

Talking about startups' tough situations in 2023 he said," Most startups and their founders are dealing with harsh realities. Some people may sensationalize your journey, but as founders we empathize and respect your unsaid, lonely and difficult struggle. Good things take time!"

Koo's future strategy revolves around achieving scale, and the company is actively seeking a strategic partnership to accelerate growth. In the current sluggish investor market, aligning with a partner possessing distribution strength appears to be the most viable path forward.

The founders of Koo believe that from growing rapidly to cutting down on growth and proving unit economics, within 6 months of revenue experimentation, Koo took a 180 degree turn and proved that this is a real business. 

“While the market is unfavourable, we as founders are committed to our dream, of taking Koo to the world and beating the best, with Indian tech. We believe that India needs to have a seat at the table that's currently only reserved for global tech giants.”

“The next phase for Koo is to build scale and that will happen with either funding or through a strategic partnership with someone who already has scale. With the current reality of a slow investor market, the best way forward is to partner with someone who has the distribution strength to give Koo a massive user impetus and help it grow. With a platform that's scale ready, Koo can outshine competitors with the right push on growth. While we talk to the right partners to build this out, we urge and request our well wishers and friends in the media to stop speculating and be patient till we have something concrete to announce. All we can tell you is that, with all these changes, Koo will be much stronger as an organization and will make all of us proud,” it further read



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