Kolkata-Based B2B Marketplace NowPurchase Raises $ 2.4M

Funds to be used to grow business across newer geographies and invest in its proprietary software platform.

NowPurchase has raised 2.4 million USD in a seed funding round led by Orios and InfoEdge Ventures. Angel investor Neeraj Arora also participated in the round.

The Kolkata-based company will use the new funds towards expanding its procurement business by establishing a global supplier base and expanding into other parts of India. NowPurchase will also use the funds to further strengthen the technology team to build out its procurement platform and expand the offering of its manufacturing intelligence software-MetalCloud.

In an official statement, Naman Shah, Founder & CEO, NowPurchase, said, “Metal is the primary building block or backbone of the physical world and will remain so in the foreseeable future. As a result, it is critical that we are able to manufacture metal efficiently. The source and quality of raw materials has a significant impact on metal manufacturing efficiency. NowPurchase is a one-stop procurement platform for these raw materials, and we believe that efficient raw material sourcing can have a significant positive impact on the metal manufacturing industry.”

Aakash Shah, Founding Director & Mentor said, “We are a fast-growing cloud procurement company and it is an extremely exciting phase for us. Such a strong investor interest validates our model of going deep within a customer segment and building a strong repeatable and predictable business model.”  Aakash has been associated with the company since inception and mentors them on strategic decisions including sourcing, expansion & hiring.

NowPurchase provides its users with a WhatsApp bot to discover prices and stock in real time, a dedicated technically trained team to provide on-ground service and quality assurance, and a proprietary software-MetalCloud to optimize their manufacturing process. 

Naman adds, “We are extremely excited to build a strong technology layer which provides dynamic insights to manufacturers to optimize their manufacturing process & suggest them the right raw materials depending on their end output, production technique & real time supply chain situation”

Vinit Bhansali, Senior Vice President at Orios Venture Partners,  says, “Digitizing procurement is a critical milestone and one of the most important gaps that remains to be filled in India's manufacturing sector. NowPurchase's tech-first platform will be a game changer in this space. We are excited to partner with Naman to build a technology enabled disruptor in this critical sector.”

Kitty Agarwal, Partner at InfoEdge Ventures, said “We are very excited to partner with NowPurchase in their journey to become a disruptor in cloud procurement in the metal manufacturing industry. India has a strong advantage in production and conversion costs in key metals and NowPurchase’s innovative solution ensures transparent and efficient procurement for metal manufacturers.” 

The company has grown ten-fold since launching its platform for foundries in September 2020. In terms of customers, it has nearly 100 foundries on the platform, with 70 of them transacting monthly. 

NowPurchase was founded in 2017 by Naman Shah and Aakash Shah, with an initial investment of $300K from Nipha Group. G.D. Shah, Chairman of Nipha Group remarked, “Change is the only constant. My brothers & I started with a modest machine shop back in 1960. It is heartening to see younger generations of our family innovate & create new businesses”

Arindam Basu and Sonal Biyani of Basic Roots Consulting acted as the financial advisors to the company for this transaction.

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