Immersive Tech Seems Promising To Enhance CX Across Sectors
Web 3.0 is not only empowering businesses but also providing a real-time experience to customers. Whereas, at the same time the experts also talked about the effective implementation of immersive technology so that it would give the best outcome
After every advancement in technology, Web 3.0 is emerging as another prime and revolutionary step in the upliftment of technology. This step towards setting a new generation of the Internet will be enriching in providing a different set of services to the sectors as it follows the principles of immersive technology.
Every sector using Web 3.0 has different expectations and experiences. Talking about the same, representing real estate, Deepak Renganathan, SVP and CMO, DLF said that real estate is different as it is a high ticket of money to put on the table.
Ranganathan informed that 20 per cent of the customer base cannot be present physically and cannot see the product before they buy, so it is important to show them the product in a hyper-real manner.
He also told that the real estate industry is using hyper-real technology and the next level of the metaverse in the form of Avtar to help the customers to have the best experience.
While Philips has shifted from lighting to domestic appliances to now healthcare in which they are dealing in B2B and B2C business. In regard to their experience of using Web 3.0, Juhie Gorwara, Head – of Brand, Communications, and Digital Marketing, at Philips, said, “We do make a lot of equipment for hospitals that do save people's lives. And we want to make sure we're using these technologies to improve and save and improve the lives of people.”
She informed that in terms of customer base, Philips is using the medium of gaming in order to reach young boys and men. Recently, Philips launched one blade gaming team and tied up with sports.
While taking the conversation to the smartphone industry, Shivam Ranjan, Head – Marketing, Motorola mentioned that the Indian smartphone industry is moving towards premiumisation where they do not only prefer premium products in terms of price but in terms of design as well.
Ranjan also mentioned that Motorola always focused on the form factor and is one of the pioneer mobile phone brands in terms of form factor as they know the pulse of customers’ demand and immersive technology helps them in this.
Fashion is another important industry that has a stronghold in the market, representing the same, Dhruvil Jain, Head - of App Marketing, Tata CLiQ said that his company is utilising Web 3.0 to provide the best possible experience to the customer and in the fashion industry look and experience of the product become very crucial.
Jain also emphasised providing a personalised experience to the customers as per their likes and dislikes.
In further address, Ravi Krishnan, Head – of Flipkart Labs, defined immersive technology as the future of the digital experience where you're able to do everything in a very interactive, immersive and individualised manner.
Krishnan added, “What we have done over the last two to three years is build a lot of custom. It's not just the technology itself, but how you bring it alive in a very immersive manner. And across a wide set of categories, devices, and network speeds. It's not the devil is not in the technology the devil is in the implementation that has been our learning.”
Web 3.0 is not only empowering businesses but also providing a real-time experience to customers. Whereas, at the same time the experts also talked about the effective implementation of immersive technology so that it would give the best outcome.