Zywie Ventures, the parent company of OZiva, a plant-based holistic wellness brand announces a partnership with homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment to launch a sports and performance nutrition brand HRX AGAME. 

They will soon move into functional foods like peanut butter as an extension to their portfolio. The product portfolio caters to everyday athlete who wants to push their fitness journey.

Speaking on the launch, Mihir Gadani, Director of Zywie Ventures, said, "In the last few years, Indian sports culture has developed immensely. With HRX AGame, we aim to empower every kind of fitness goal and truly believe in the possibilities of what humans can achieve. The products are formulated to keep Indian athletes and their bodies in focus, with highly researched ingredients and products. Our objective is to propel India's sports and fitness community to the next level. This association helps us bring together the best of two worlds- science-backed nutrition from Zywie and a highly active, fitness-forward HRX audience."

Speaking on the partnership, Pallavi Barman, Business Head at HRX, said, "HRX AGAME in partnership with Zywie Ventures Pvt Ltd is announcing the arrival of HRX AGame which will earn the love of everyday athletes for being one of the cleanest and high efficacy sports nutrition solution. With this partnership we attempt to close loop the requirements of a fitness pursuant holistically. In Zywie we found a partner who understands the pulse of the market and excels at science-backed solutions to meet the nutrition requirements of our people. We are very excited to find synergies with Zywie Ventures, who have established themselves as front runners in the domain and are well-respected amongst the consumers for providing quality, safe and clean consumable solutions."